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Kellogg School of Management at Northwestern University, Community Impact Day 2011


Yellow Tractor designed and managed Community Impact Day 2011 for the Kellogg School of Management at Northwestern University Incoming Class of 2013

On 8/31/2011, sustainable and measurable impact was initiated at eight civic and educational organizations in communities across Chicagoland. With support from corporate leaders in Chicago, Edelman, Blue Cross Blue Shield of Il, Crain’s Chicago Business, Lowe’s and Whole Foods NB. Yellow Tractor Program and Kellogg created what would become 32,000 servings of fresh fruit and vegetables in the first harvest season. Exponential impact created in a one-day project. Beyond a healthy food source, education, empowerment, job training skills and environmental best practices were delivered in that 5 hour period and the seeds of change were planted throughout a major U.S. City.

“By creating these sustainable gardens, our students will touch on many issues that affect communities regarding health and wellness, environmental best practices, and food security,” said Wendy Metter, Kellogg’s Associate Director of Student Affairs.

In addition to creating gardens, students will help build compost bins and rainwater collection systems. Cool weather vegetables such as peas, bush beans, lettuce, broccoli and cabbage will be planted in the garden today.Teams of Kellogg students will collect and analyze information relative to the individual communities with the goal of developing creative and strategic solutions ensuring that the gardens are sustainable and that they engage the greater community in a meaningful way. The gardens and the participants in each site’s garden programming will produce measurable impact on the effects of time spent in nature, the exercise of gardening, and the consumption of fresh fruits and vegetables on health and wellness.

Regarding Community Impact Day, Rick Murray, President, Edelman Chicago noted that Kellogg students “are keenly aware of their impact and investment in global health initiatives, social innovation, and the entrepreneurship of a mission-driven business. We’re glad to be assisting them.”

**Many thanks to The Sutton Group, Mothlight Pictures, and two plus one films for creating this wonderful film**
Kellogg School of Management at Northwestern University, Community Impact Day 2011

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